Ensuring a rapid market entry for a manufacturer without their own sales and distribution in Austria.
The Challenge
Our customer, a manufacturer located in Great Britain, took over a product from a top 20 pharmaceutical company and was looking for a local partner that could provide support with both logistics and substantive questions regarding approvals and market entry.
Our Solution
On the basis of our know-how and experience, we were able to quickly clarify the most important questions:
- How does regulatory approval work in Austria?
- How do manufacturers interact with pharmaceutical wholesalers in Austria?
- How does the Austrian reimbursement system work?
- How are hospitals structured in Austria, and who are our contact persons there?
We were able to quickly sort out the essential details of our takeover of the whole pre-wholesale package including billing and accounting, and provide the customer with a rapid market entry.